The Blog
Check the Hottest Tips on how to create a Strong Brand and Website for your Business!
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What Happens When You Have No Website & Why a Business Card Isn’t Enough
You have a business card. You’re listed on Google. You get word-of-mouth clients. And for a while, that works… until it doesn’t. Because in 2025, clients search online before they buy. And if they can’t find…
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When “Simple Design” Isn’t Strategic: Why Your Website Isn’t Converting
You built a simple website because you just needed something online. But lately, you might notice that while visitors come, they don’t reach out. You’re not getting many bookings or messages, even though your services are…
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Don’t let your Logo send the wrong message
Have you ever looked at your logo and thought, “It’s fine for now”? Many business owners start with a DIY logo to save time or money, which is fine! You are just starting, we, designers, should…
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Outdated Logos & DIY Designs: Why a Refresh Can Reignite Your Brand
Your Logo Speaks to Your Client Before You Do Your logo is often the first impression your brand makes. But when it’s blurry, overcomplicated, or mismatched with your website, social media posts, flyers, etc., it creates…
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From Confusing to Clear: The Power of Strategic Website Design
Your Website Should Work as Hard as You Do If your site feels cluttered or hard to navigate, visitors won’t stay long enough to learn what you do. Many older websites lack clear forms, logical structure,…
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When Your Website Slows You Down: Why a Redesign Can Save More Than Just Load Time
Your Website Could Be Costing You Clients, How? You might not notice it at first, but when your website takes forever to load, or worse, triggers antivirus warnings, potential clients notice. A slow or poorly optimized…
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Logo Design in Calgary: Why Local Businesses Like Yours Needs More Than Just a Pretty Logo
As a Calgarian business owner we search for logo design, we often look for a quick mark, a nice visual, a low budget option to stick on our website or signage. But the reality of a…
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Craft a Complete Brand Identity: Where Strategy Meets Design Meets Customer Experience
By now, you should know that a brand is not just about designs and the visuals you use to promote yourself. But, we still overlook the key step as a business owner: Your Brand Identity is…
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Consistency in Brand Identity Design For Success
As Business Owners, we ALWAYS need to hear again that: Consistency is what turns Recognition into Trust! Your Business can have the most beautiful Logo, Color palette, Website Design in the World, BUT if your brand…
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Brand Identity vs. Corporate Identity: The Difference
Ok, so we know that a Logo it’s Part of a Brand. But then, what’s the difference between brand identity and corporate identity? And why should I care!? These two terms get interchange often, but when…
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