When launching a business, it’s tempting to think you need everything right away—logo, website, social media, packaging, and more. But that’s a recipe for overwhelm. I always start with one question for my clients: Are you selling a product or a service?
Product = Visual Identity First

If you’re selling something physical, your product is doing a lot of the talking. That’s why you need:
- A recognizable logo
- A color palette and font system
- Packaging and visual consistency
A well-crafted visual identity helps you:
- Stand out in stores or online
- Create emotional connection
- Charge more confidently
Service = Website First

If you’re offering a service, you need credibility and accessibility. That’s where a fast-launch website comes in.
Instead of waiting 6 weeks, I offer a full Website in One Day. You show up ready, and leave with:
- A fully functioning 5-page website
- A mini brand system
- Strategic layout and structure to sell
The Takeaway
Your launch needs to match your business model. Don’t guess — choose the step that will move your business forward now.
📞 Book a call to find out which is right for you. Book it here!

💡 Ready to invest in a logo that works hard for your business? Book your free discovery call today with Calgary’s strategic logo designer, and let’s bring your brand to life.