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We know that a Logo it’s part of a Brand Identity. But then, what’s the difference between brand identity and corporate identity? And why should I care!? These two terms get interchange often, but when we apply them into a business they get to play different roles, related but different. Basically, knowing the difference and […]

Brand Identity vs. Corporate Identity: The Difference

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If you look around you, all the brands you buy, you buy them because of the brand, not just the logo. The logo is part of the brand, but it is not all! Today we heard terms like “color palette”, “typography”, and “brand voice”, things that we need to define to have in our brand; […]

Cover for Brand Identity Clarity workbook

Defining Brand Identity: What Elements Includes

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Why Brand Identity Design Is More Than Just a Logo for a business We all heard it before: “Your brand is more than just a logo”, I actually say it a lot! We heard it so much, that it’s getting annoying, but it is true! and with start-ups popping up everyday, it matters more than […]

The Why Behind Brand Identity Design

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If you are struggling to explain what your business does, or struggling to attract the right clients, or even struggling with your brand feel premium; that means that your brand is not well defined, you need brand clarity. Unfortunately, no matter what, your marketing won’t work until your brand is defined strategically. At ATamez Design, […]

Cover for Brand Identity Clarity workbook

Does your Business needs Brand Clarity?

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As entrepreneurs, we are desperate to have a logo and a website and have everyone looking at our business, and it’s extremely tempting to think that that bring you success. To define what your business needs to invest to right away, as a designer I will ask you first, are you selling a product or […]

Brand identity for start-up

Brand or Website Design First? What Do You Offer?

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As the economy gets creazy!! (You know what I’m talking about), Your business needs more and more a professional designed logo! Every day, new competitors come out of nowhere, and if they have their brand defined, your business will run out of fuel! and they will succeed. A professional Logo design, a professional Brand Identity […]

Background Downtown Calgary City, photo taken over the Bridge of peace, with Ana Tamez the Logo Designer, overlapping is a Logo designed for a hotel

Professional Logo Design: Branding Tips That Make Your Business Stand Out

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What it’s costing you to ignore the Signs! Is Your Logo Holding You Back? You’ve grown your business, but has your logo kept up? A strong logo is more than just a pretty design. It’s a strategic tool that shapes how customers see your brand, trust you, and decide whether to buy. If you are […]

brand identity designed for businesses ready to grow

5 Signs you need a New Logo

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Updated: 2025/04/15 Let’s discover the importance of defining your niche and target clients and why this is crucial for your business’s success. Defining your niche involves understanding what truly drives you in your business. It’s about identifying the services you are most passionate about providing. By pinpointing this passion, you’ll lay the foundation for a […]

People from diverse backgrounds showcasing a niche for a service provider business

Understanding Your Clients

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Updated: December 30, 2025 Today, with all the out of control new technology being launched every second of the day, with all the new trends and ideas, your website is often your first impression—and in a city as competitive as Calgary, that impression needs to be strong, strategic, and aligned with your business goals. Whether […]

Desktop, mobile and tablet showing a website for a interior designer in Alberta, with Ana Tamez, the main brand, graphic and web designer of Atamez Design in Calgary,Alberta, Canada

Web Design Calgary: Why & When to Invest in a Professional Website

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If you’re a business owner in Calgary, chances are you’ve thought about your logo design services at some point—whether you sketched something yourself, used an online tool, or hired a designer. But a logo is more than just a visual mark—it’s the first impression of your brand, your reputation wrapped into a single image, and […]

Branding vs. Website design priorities for new businesses in Calgary

When to Invest in a Calgary Logo Designer: A Complete Guide

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From Confusing to Clear: The Power of Strategic Website Design

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How Brand Design Services Could Help Your Business

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When Your Website Slows You Down: Why a Redesign Can Save More Than Just Load Time

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