Check the Hottest Tips on how to create a Strong Brand and Website for your Business!

You have a business card. You’re listed on Google. You get word-of-mouth clients. And for a while, that works… until it doesn’t. Because in 2025, clients search online before they buy. And if they can’t find your site, they often assume your business isn’t legitimate or current. Even if they heard about you from a […]

You built a simple website because you just needed something online. But lately, you might notice that while visitors come, they don’t reach out. You’re not getting many bookings or messages, even though your services are great. Here’s why: a website can be simple and still fail to convert. Many DIY sites use the wrong […]

Have you ever looked at your logo and thought, “It’s fine for now”? Many business owners start with a DIY logo to save time or money, which is fine! You are just starting, we, designers, should give you a break! But what if that logo, today, after a year or two, is silently sending the […]

Your Logo Speaks to Your Client Before You Do Your logo is often the first impression your brand makes. But when it’s blurry, overcomplicated, or mismatched with your website, social media posts, flyers, etc., it creates confusion instead of recognition. Many small businesses start with a DIY logo, something quick, affordable, and “good enough.” But […]

Your Website Should Work as Hard as You Do If your site feels cluttered or hard to navigate, visitors won’t stay long enough to learn what you do. Many older websites lack clear forms, logical structure, or aligned visuals, and that creates frustration. Why DIY or Template Sites Fall Short DIY builders make setup simple, […]

Your Website Could Be Costing You Clients, How? You might not notice it at first, but when your website takes forever to load, or worse, triggers antivirus warnings, potential clients notice. A slow or poorly optimized website doesn’t just test patience; it creates doubt. Even the best services can lose credibility if the website looks […]

As a Calgarian business owner we search for logo design, we often look for a quick mark, a nice visual, a low budget option to stick on our website or signage. But the reality of a logo designed without strategy it’s that it won’t set your business apart from your competition. Calgary is a competitive […]

By now, you should know that a brand is not just about designs and the visuals you use to promote yourself. But, we still overlook the key step as a business owner: Your Brand Identity is complete only when your Visuals, Messaging and Customer Experience are aligned! Your current logo and current color palette gives […]

As Business Owners, we ALWAYS need to hear again that: Consistency is what turns Recognition into Trust! Your Business can have the most beautiful Logo, Color palette, Website Design in the World, BUT if your brand is different on every platform you use, your audience will notice and back away from you! Consistent Design Elements […]

Ok, so we know that a Logo it’s Part of a Brand. But then, what’s the difference between brand identity and corporate identity? And why should I care!? These two terms get interchange often, but when we apply them into a business they get to play different roles, related but different. Basically, knowing the difference […]