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If you are struggling to explain what your business does, or struggling to attract the right clients, or even struggling with your brand feel premium; that means that your brand is not well defined, you need brand clarity. Unfortunately, no matter what, your marketing won’t work until your brand is defined strategically. At ATamez Design, […]

Cover for Brand Identity Clarity workbook

Does your Business needs Brand Clarity?

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Table of Contents – Why is important to select the correct one – So, the recommendation for a Product and a Service Provider is different in between, let’s see why – For a Product Based Business we start with Visual Identity First – Why? Well, a well-crafted visual identity helps you to – For Service […]

Brand identity for start-up

Brand or Website Design First? What Do You Offer?

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As the economy gets creazy!! (You know what I’m talking about), Your business needs more and more a professional designed logo! Every day, new competitors come out of nowhere, and if they have their brand defined, your business will run out of fuel! and they will succeed. A professional Logo design, a professional Brand Identity […]

Background Downtown Calgary City, photo taken over the Bridge of peace, with Ana Tamez the Logo Designer, overlapping is a Logo designed for a hotel

Professional Logo Design: Branding Tips That Make Your Business Stand Out

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Table of Contents – What it’s costing you to ignore your old logo – Is your Logo holding you back? – Let’s break down the top signs 1. Your Logo Doesn’t Reflect Your Current Business 2. It Looks Outdated (And You Know It) 3. It’s Inconsistent Across Platforms 4. People Don’t “Get” What You Do […]

brand identity designed for businesses ready to grow

5 Signs you need a New Logo

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Updated: 2025/04/15 Let’s discover the importance of defining your niche and target clients and why this is crucial for your business’s success. Defining your niche involves understanding what truly drives you in your business. It’s about identifying the services you are most passionate about providing. By pinpointing this passion, you’ll lay the foundation for a […]

People from diverse backgrounds showcasing a niche for a service provider business

Understanding Your Clients

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If you’re a business owner in Calgary, chances are you’ve thought about your logo design services at some point—whether you sketched something yourself, used an online tool, or hired a designer. But a logo is more than just a visual mark—it’s the first impression of your brand, your reputation wrapped into a single image, and […]

Branding vs. Website design priorities for new businesses in Calgary

When to Invest in a Calgary Logo Designer: A Complete Guide

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The Art of Minimalism: How McDonald’s Breakfast Campaign Redefines Branding The Power of Simplicity in Branding Today, where branding often relies on bold logos, catchy slogans and complex messaging, McDonald’s has taken a minimalist approach with its latest breakfast campaign. By stripping away traditional brand marks, the campaign focuses squarely on the products themselves, demonstrating […]

How McDonald's Minimalist Branding Strategy Redefines Marketing

How McDonald’s Minimalist Branding Strategy Redefines Marketing

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Visual Identity and Website Design Client: Flutter CafeIndustry: CaféServices Provided: Visual Identity Design, Website Design The Challenge:Flutter Cafe, a newly established café, sought a unique and modern identity to match their vibrant atmosphere and high-quality offerings. They wanted a brand and website that not only reflected their passion for coffee and community but also provided […]

Visual Identity for a Cafe in Canada

Case Study: Flutter Cafe

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In today’s competitive crazy market, having a standout brand and website isn’t optional—it’s a necessity. A strong brand identity and a professionally designed website are the foundation for building trust, attracting the right audience, and growing your business. This is because our potential clients take our businesses seriously, they see the quality reflected in our […]

Casa Layenda, branding and website design by ATamez Design located in Calgary, Alberta, Canada

The Importance of Professional Brand Identity and Website Design

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Start the New Year Right! Check out the Most-have Updates for Your Website. As we begin dipping our feet in this new year, it’s time to ensure your website is in top shape to represent your brand effectively. Here are three essential updates every website owner should implement to stay relevant and maintain a professional […]

It shows the coypright symbol with the company's name. demonstrating to update your website's current year on each page.

Must-Have Updates for Your Website

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From Confusing to Clear: The Power of Strategic Website Design

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DIY Logo Mistakes

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When Your Website Slows You Down: Why a Redesign Can Save More Than Just Load Time

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