If you are struggling to explain what your business does, or struggling to attract the right clients, or even struggling with your brand feel premium; that means that your brand is not well defined, you need brand clarity. Unfortunately, no matter what, your marketing won’t work until your brand is defined strategically.
At ATamez Design, we are offering a self-paced bundle that helps you reach the clarity, confidence and strategy to align your business goals with your brand in just a few hours!
Here is a full breakdown of what each step in the bundle helps you achieve. Take your time with each answer, go for a nap or wait until the next day for the final conclusion at the end of each step!
Step 1: Define Your Brand Foundations
Before we go all out and sell and design, or produce anything, we need to know why our brand, our business exists, the why behind it. Here, we will go through the “why”, the core problem that your business solves, the values that makes it, and the vision for the business.
At the end you will come out with the why, with the assertive way to talk about your business, and create the connection with your potential clients.
By defining your Brand Foundations, You’ll gain:
- Clarity on your brand’s deeper purpose
- A strong anchor that guides all future decisions
- Confidence in what you stand for (and what you don’t)
- A way to connect deeper with your Clients
Step 2: Identifying Your Ideal Client
When we try to sell our products or services to everyone, we are not connecting with anyone. Even if you your service or product is for everyone, there is a group of people who you can identify better, understand them and create that connection through your brand. You can be the Rebel, who owns a homemade candle business, and sell candles with not so “proper” looking shapes, and you gain customers by branding your business to those who will buy from you.
Because anyone can buy candles, but your candles will attract who you target to, those who are ready to buy from you.
Here we will define some of the demographics (if you are selling to locals, national, international), pain points (what’s the pain you solve with your business, e.g. for selling candles of any kind, people who are looking for a birthday present, korky decorations, other businesses, businesses looking for a signature smell for their brand, etc. the limit is the one you put yourself in.
By Identifying your Ideal Client you’ll gain:
- A full profile of your dream client
- Insight into what messaging and visuals will attract them
- Direction for all your offers, content, and design choices
- Direct web pages catered to them
Step 3: Crafting Your Brand Message
Ok, but how we know people understand what we do, in a short manner. Specially when they don’t even know why they need our products or services! Our brand message is the heart of our business communication. That’s how we connect, we inspire trust, and move people to take action.
Here, we you will craft a message; this message will speak directly to your ideal client, which we defined above. We will talk to their needs, goals and desires that they would get from your services and products. We move away from generic speak and you will make your message sound like you, but clearer and confident!
This message can be used when you are networking, on the copy of your website, or posting on social media, that message will serve you as a base to boost your business confidence! In this step, we guide you through a formula that keeps your message clear, emotional, and result-focused, this way your audience sees you as a solution, not just as another provider.
By Creating a defined Brand Message, you’ll gain:
- A simple, powerful way to explain what you do in one sentence (your brand statement)
- Messaging pillars that form the base for your website copy, elevator pitch, social content, and sales conversations
- Clear, client-focused language that speaks to problems and outcomes your audience actually cares about
- Confidence to show up, pitch, and market yourself without sounding scripted
Step 4: Crafting Your Unique Value Proposition (UVP)
Now we define what sets you apart from your competition. Here, you identify your strengths, client’s needs and what your competitors are missing, then you can combine those to create your UVP. Here we use the Venn diagram approach: You (skills/values) + Your Client (needs/desires) + Your Market (gaps). Where these overlap is your UVP.
By crafting your Unique Value Proposition, you’ll gain:
- A strong brand position that feels authentic and unique
- Language that helps you sell with ease
- Clarity on how to outshine competitors without copying anyone
Step 5: Defining Your Brand’s Personality and Voice
Every brand has a vibe, yours should too. A vibe can be bold and energetic, soft and professional, etc; in this step we will choose three to five personality traits and describe how your brand should sound online, on print, or anywhere your business is.
By defining your brand’s personality and your business’ voice, you’ll gain:
- A defined personality that makes you recognizable
- A tone of voice that feels natural and consistent
- Better storytelling for your content and website
Step 6: Developing Your Visual Identity
Great! We are almost there! By now we know who we are, and who we are speaking to, we can move into how our brand looks! Here we choose color palettes, fonts, imagery and logo design. Remember all of those elements should align with your message and audience.
By Designing strategically your Visual Identity, you’ll gain:
- Visual direction that’s strategic, not just pretty
- Confidence in what visuals to use across your platforms
- A visual moodboard to guide your brand or work with a designer
Step 7: Building Your Online Presence
Now that we have our Brand Identity and Visual Identity defined, we move to design our website and social media. Here, our brand lives 24/7, our website and social media accounts are our storefront! They are “selling” our offers without stop, so we want them aligned with our brand, we want them professional!
Here, we outline how to align our visual and verbal brand across all those storefronts!
By building correctly our Online Presence, you’ll gain:
- A checklist of brand essentials for your website and socials
- Tips for creating a consistent brand experience
- Clarity on what platforms matter most to your audience
Step 8: Aligning Your Brand With Your Business Goals
We can have the most beautiful brand, the most amazing breathtaking website and social media posts, but if they are not align with a strategy or within themselves, they won’t support the growth of your business. Here, you will reflect on your short and long-term goals and see how your brand can help you get there.
By aligning your business brand identity with your business goals, you’ll gain:
- Brand decisions that directly support your goals
- Focused priorities for your content, offers, and marketing
- Awareness of what parts of your brand might need refining
Step 9: Creating a Brand Strategy for Growth
With this step and the above, we can create space for your business to grow from the day you apply them, to years from now when your business needs to expand even more! Brands Evolve, yours should do too. They are not supposed to stay the same, you change your ideals, your goals; the world changes its way to communicate with itself, we don’t evolve, we won’t make it.
This Final Step, finally, will help you plan how to keep your brand aligned as your business grows! From planning your years, what changes to implements and even when it’s time to Rebrand yourself!
In this step, we’ll cover by creating a strategy for the growth of your brand:
- How often to review your brand (every 6–12 months is ideal)
- What to look for: changes in your audience, offers, goals, or voice
- When to consider hiring a professional brand designer:
- If your business has outgrown your DIY brand;
- If your audience or positioning has changed significantly;
- If you’re ready to raise your prices or expand visibility; etc.
By creating this strategic schedule, you’ll gain:
- A clear plan for evolving your brand
- Confidence in knowing when to refresh, refine, or rebrand
- Tools to stay consistent while you grow
This isn’t just a regular workbook, this is support in your brand clarity, sometimes we don’t know from where to start, but here, we start from the beginning, we mapped a route for your business to succeed, we create an experience by giving your brand the clarity it needs.
If you are ready to align your brand with purpose and strategic, by attract clients who get what you do, and how they will benefit from you, Buy our Brand Clarity & Roadmap Bundle for $99, and start building your standout brand today!
