Brand services are not just the design of a logo for a company, they can include a whole long list of what a business is! From all the visuals to all what makes your business unique to the public.
Includes all the background information of your business feeling, mood, attractiveness, the familiarity that your potential clients connect with you.
Table of Contents
– But first, what are branding services?
– Benefits of those services
– How can that happen?
– Components of Brand Services
– Brand Strategy
– Brand Purpose
– Vision
– Mission
– Core Values
– Brand Personality
– Visual Identity
– Fonts
– Color palette
– Logo Set
– Primary Logo
– Visual Assets
– Why Brand Design Services are important in a Business, all Businesses
– Who should you look for to hire and do those brand services?
– What if I’m with a limited budget or just starting up to invest in branding services?
– Brand Clarity & Roadmap | For service-business owners on the budget | DIY it!
– You might think, my business having core values, how would it work for me?
– The DIY Brand Clarity & Roadmap | A guide for Entrepreneurs
But first, what are branding services?
Brand services are the recollection of different needs that a business has to become memorable. Those needs not only cover the visual aspects of the business’ image, but what a business is built on.
Brand services provided by professionals create the solutions businesses need to build the credibility their clients need to invest in those businesses.
Benefits of those services
The right combination of brand services shape the solutions of potential problems a business could have. Potentially all those solutions done correctly can impulse your upcoming, settled, medium/big corporation business to a higher stakes!
How can that happen?
I mean, it’s just a colored draw with my name in it! What’s the big deal about it……………?
Simple, when you create something from a strategic point of view the results are higher and better than creating something that is just trending for a few months, and gets old by the time people start recognizing you and they will see you as outdated in less than a year.
Your products, your services could have the highest quality but not be reflected in the image of your business. By combining strategic brand services from scratch you create a superior brand identity that differentiates your business from your competition.
Having a brand identity gives you the consistency for you to create marketing campaigns, materials, posts, etc. created with a strategic approach, targeting your specific audience. You know those who really need your products and services and are going to buy from you.
Components of Brand Services
Those professional solutions help your business to grow! They don’t just build trust, they help you manage your campaigns, to keep your business image within the guidelines that your business core values follow.
Brand Strategy
Brand strategy is all the background of your business! Is what gives the baseline to everything else. It cements the bases for everything that communicates your business. When a business has a brand strategy established it’s seen through its message, voice, evocated emotions and the attraction of the potential clients.
Brand Purpose
Define your brand’s purpose, today you might feel that you know what your brand/company wants from your clients, but what if the perception of your business is not what you want from it… Defining your brand purpose gives you that, the handles of how your clients perceive you.
Vision
By having in consideration your short to long term goals it gives you a clear idea of where your brand voice and image should head.
Mission
A mission gives your potential clients a connection with them! This can be personal or professional.
Core Values
You can align your business core values with your personal ones, or based on your mission create values that align your goals, vision, and more! Those will align with your potential clients too!
Brand Personality
How do you connect with someone? Through your personality! This should be aligned with your business values, and everything within it!
Visual Identity
Your visual identity should provide your business the strategic, attractive, gorgeous visuals to attract your right clients. Here we create the connection from the business’ core to how the brand looks.
Fonts
Your fonts should be defined, this way you keep your brand consistent. For example, I have multiple fonts, this helps me when designing images, posts, reels, newsletters! And this is because different systems and softwares have different font families to use. So define yours, and actually follow it!
Color pallete
Colors are amazing, they communicate so many and different things. They vary depending on regions, cultures, religion, perceptions.
Tell me what color is your business and I’ll tell you who your business is!
Logo Set
Logo Set is the combination of multiple logos, designed strategically to work with anything your business might need today or in the future (remember your brand strategy? wink, wink).
Primary logo
Your primary logo is the main face of your business! It showcases your business, sometimes it says what exactly you do, other times it’s subtle.
Visual Assets
Social Media templates (covers, posts, etc.); patterns (for your backgrounds, walls, etc.); stationary (business cards, flyers, filling forms, brochures, presentations, etc.); digital and print assets, etc.
Why Brand Design Services are important in a Business, all Businesses
The big secret is… They give you a strategy approach for your business.
Having a defined brand strategy gives your business what it needs to be memorable, familiar and create credibility within your audience.
Each one of the services, from defining who, why, and what about your company to how it looks, talks, communicates, and showcases your business. So, sit down, and answer the questions that your company needs to establish its brand. From there you can increase the recognition of your business, increase the customer loyalty as they feel identified with your brand and connect with it, increasing your credibility too.
Those branding services create consistency that makes you and your business memorable.
Who should you look for to hire and do those brand services?
No secret here, you should hire a professional brand designer!
It’s not the same having someone in house who is, technically a ‘yes sir!’, that would do what you ask for, and maybe not what you, and your business, actually needs.
Remember, our personal likes might not look the same for others. We need a middle ground for our brand to actually shine. That’s what a brand professional does, it creates a strategic brand identity, with the services they provide, just as the ones ATamez Design provides at their Calgary location, in Alberta, Canada.
What if I’m with a limited budget or just starting up to invest in branding services?
Well, there are definitely many ways to define your brand, and while googling it and asking our dear favorite (extreme water consumer) tech software, it’s better when is done with the guidance of someone who sees it from a strategic point of view, that’s why I, Ana Tamez, created this guide for those who are ready to grow, but are in a tight budget!
I created this Brand Clarity Roadmap Workbook to help businesses like yours, keep up with the consistency within your brand. Defining your brand identity is extremely important, this is because it gives you a better standing in your marketing efforts, making you standout from your competition!
Remember, that competitors keep appearing everyday, the difference between them and you, is the way the messaging is showned to your clients.
Brand Clarity & Roadmap | For service-business owners on the budget | DIY it!
This is an easy to follow workbook.
At the guide, you will find the foundation roadmap for your business brand, we get to define it to create the consistency in your brand. Consistency that is needed for your business to grow, to connect.
The workbook gives you the why you need to answer thoughtfully the questions that are built to define every part of your core brand foundation statements and direction, then it guides you onto how to combine the answers and create how you communicate with our clients.
You might think, my business having core values, how would it work for me?
Easy, by defining your brand core values, you will connect with your audience emotionally to your brand. That connection makes your clients keep buying from you. Just like so many companies are focused on going green (aka eco-friendly, saving the earth, etc), they have that in their core values, which connect with the group of people who share the same values. That helps you to define your main Client profile.
So as you can see, every step takes you to the next! We define our services, and each one of the things that make our offers unique too.
The DIY Brand Clarity & Roadmap Workbook | A guide for Entrepreneurs $$
On the Guide you are able to answer the right questions and define your brand foundations, and introduce your visual identity, logo design, colors, fonts, etc. you will define your online presence, align your brand with your business goals! By aligning them all toward the same goals, you will obtain clarity in your business brand!
Click below to get THE Brand Clarity & Roadmap Guide!
