Is your Logo sending the wrong message

One way to know if your logo is sending the wrong message is when we often get the “wrong” type of clients. When our logo looks a little too amateur, it creates doubt in your potential client about whether you are the right business to buy from. For that, I created this blog post. Let’s see if your logo was designed to attract your right clientele!

Have you ever looked at your logo and thought, “It’s fine for now”?

Many business owners start with a DIY logo to save time or money, which is fine! You are just starting, we, designers, should give you a break! But what if that logo, today, after a year or two, is silently sending the wrong message about your business?

A logo that feels “off” can confuse potential clients before they even read a word. Maybe it looks too dark, gives the wrong emotional tone, or simply doesn’t feel aligned with your business values or the quality of your work.

Sometimes we like a font just because it’s cursive, and makes you feel fancy, but just maybe it’s hard too to read; maybe the name of your company, combined with the image you add to it, misleads your potential clients… The feel of your logo could be old-fashioned or a little too amateur.

For example, imagine a cleaning company’s website with wings on its logo and a gray background on their website. It might sound simple, but in practice, the colors and images can create an unexpectedly sombre feeling, more funeral home than fresh and clean.

Here is where a professional brand designer comes into play. They can guide you and design a logo set that will give your business the look that it needs to attract the right clients.

This is where professional design makes a difference.

A strategic designer studies color psychology, industry positioning, and visual tone to make sure your brand feels right to your audience; clean, fresh, trustworthy. With the right logo, your business stops blending in and starts standing out for the right reasons.✨

And that’s only for your visual identity. For your brand identity, you need to cover way more subjects. From competition, core values, etc.

If you’re not sure what your visuals are saying about your brand, my Brand Clarity Bundle helps you uncover how your brand should look and feel so every element tells the same story.

How to create a Brand that gets you real clients?

There are many ways to create a brand that attracts them, but there is only one brand that really matters and is yours. How can you define who your brand is, what is the main purpose of your business, and how to get it working?

If you want to make sure your brand identity is more than just beautiful visuals, start with a strong foundation. My Brand Clarity & Strategy Roadmap Bundle is designed for business owners who are ready to elevate their branding but want to ensure they’re moving with clarity and purpose.

Define your business foundation by investing in your business while on a limited budget. You and your business deserve the right opportunity to grow!

Get instant access to the Brand Clarity & Strategy Roadmap Bundle here.