By now, you should know that a brand is not just about designs and the visuals you use to promote yourself. But, we still overlook the key step as a business owner: Your Brand Identity is complete only when your Visuals, Messaging and Customer Experience are aligned!
Your current logo and current color palette gives you some recognition today, but the way that you create new loyal clients is how do you reinforce your brand story every time they are interacting with your business.
Your Brand Visual Decisions Are Strategic Decisions
Remember that every time you use a specific font, color, or type of imagery (photos), it’s not just so your brand looks good, but it’s a strategic approach; all of these elements should communicate something about your Brand. For example:
- You choose Bright and bold colors, that creates the sensations of Energy and Innovation.
- While a Neutral and minimal color palette; creates a different type of Trust and Professionalism.
- And when choosing between a Serif font vs. sans serif font; talks about Tradition vs. Modernity.
Your visuals should be a reflection of your Brand’s strategy. This way, your audience experiences your values as a Brand, instead of just seeing the design.
Importance of Messaging and Customer Experience
Now we know that just your visuals are not enough, that your brand messaging plays a big role in customer experience. How do you talk about your business, has to be part of your strategy, how the Customer Experience happens, will create the perfect approach to work with your potential clients. They will answer positively to:
- How easy is it to work with you.
- How do people feel after interacting with your business.
- Positive comments about your business.
So, What a Complete Brand Identity Does for Each Connection?
- With your Brand Visuals, you Attract at your Potential Clients;
- With your Messaging, you Connect with those Clients;
- And with the Positive Customer Experience, you Retain them, creating a Loyal Base Customer List.
What would be the Result of having a Balanced Brand Identity?
Once your Visuals (Flyers, Posts, anything that requires design), your voice (messaging, how you communicate, etc), and the client experience match, your business starts to be perceived as a Brand with authority and trust. That’s what will attract your potential clients naturally.
Key Takeaways for a Complete Brand Identity
- A complete brand identity combines visuals, messaging, and experience.
- Visual decisions should always tie back to strategy.
- Alignment builds authority, loyalty, and effortless attraction.
Ready to Clarify Your Brand Before You Design?
If you want to make sure your brand identity is more than just beautiful visuals, start with a strong foundation. My Brand Clarity & Strategy Roadmap Bundle is designed for business owners who are ready to elevate their branding but want to ensure they’re moving with clarity and purpose.
Define your business foundation by investing in your business while on a limited budget. You and your business deserve the right opportunity to grow!
Get instant access to the Brand Clarity & Strategy Roadmap Bundle here.
For just $99, you’ll get:
- A guided workbook to define your ideal audience and messaging.
- A strategic roadmap to align your visuals with your business goals.
- Actionable insights you can use whether you’re DIY-ing or working with a designer.
- 35 pages for you to define your business foundation!
Brand Clarity Workbook for Service Providers
This is the same process I use to create successful brands for my clients, now simplified for you to do at your own pace.
Ana Tamez
