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How to improve your Website Visibility on Google – Step-by-Step Guide

Today, whoever doesn’t have a website is missing a massive and important part of their business success!

With Google being the go-to search engine for millions of users worldwide, ensuring that your website ranks well in search results is essential for attracting potential customers. Here is a step-by-step guide to help your Business improve your Website’s visibility on Google search:

1. Conduct Keyword Research

When we start identifying relevant keywords and phrases that potential customers are likely to use when searching for products or services in your industry, we create an easier way for Google to suggest our website pages to those searching. There are different tools just like: Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume keywords with relatively low competition.

2. Optimize On-Page Elements

I know, seeing the words On-page elements seems complicated! But it’s important for your Business to know and understand!

One of the On-page elements of your website is the: SEO Title and Meta Description, where you need to craft a compelling and concise description for each page of your website, different in between so they don’t compete with each other. Remember to include your Target Keywords or Keyphrases naturally to improve relevancy and click-through rates, just don’t overdo it, remember you want Google engines to know about your business, but you NEED your potential clients to, actually, stay and read your business offers.

The other On-page element per page on your website is the Heading 1 (H1), this type of Heading tells Google about the main topic of that page! It should be the First Text on your page and each page should have only one of these types of Headings, H1. Ensure that your H1 tags are descriptive and contain your primary keyword/keyphrase to signal relevance to search engines.

3. Create High-Quality Content:

Beside your main pages, you can create informational pages within your website, such as blog posts that addresses the needs and interests of your target audience. You can incorporate your chosen keywords strategically throughout your content while maintaining your text readable with a natural flow. Remember, your content is not just for Google to identify and select, but is also, for your potential clients to find.

4. Optimize your Images:

Ok, we are talking about Optimization of your content within your website, and that includes your Photos, Images, and Videos! How you can do it? First of all your photos/images must be under 500KB but closer to 300KB, with a resolution of 72ppi, which you can put it a bit higher.

When you add your image to your hosting provider, remember to add content to the option for Image Alt Text. This means that you will assign descriptive alt text to all images on your website, you can include keywords where appropriate. Why? Because Alt Text helps search engines understand the content of your images, improving the chances of appearing in image search results.

Choose wisely the Name of your Files! Using descriptive file names for your images that include relevant keywords is important too. Avoid using “123.jpg” instead opt for descriptive names that reflect the images’ content: “Calgary-city-panoramic-view-with-Ana-Tamez-owner-of-ATamez-Design-Branding-agency-posing-for-photoshoot.jpg”. Did you noticed what I did there? I included city name, my name, my business name, and what my business is about, while describing what was happening in a photo as title.

5. Improve Page Load Speed

Optimize your website’s performance by minimizing file sizes, leveraging browser caching, and using content delivery networks (CDNs). A faster-loading website not only enhances user experience but also improves search engine rankings.

6. Build Quality Backlinks

Earn backlinks from reputable and relevant websites within your industry. Quality backlinks signal to search engines that your website is credible and authoritative, potentially boosting your rankings in search results. How? By talking on their podcasts, getting an interview for articles, participating in community events, etc.

7. Monitor and Analyze Performance

Regularly monitor your website’s performance using tools like Google Analytics and Google Search Console. Track key metrics such as organic traffic, keywords ranking, and user engagement to identify areas for improvement and measure the effectiveness of your optimization efforts. Need help setting it up, Contact me!

Conclusion

Today, the competition in any market, is high! When you optimize your website for Google search results you take a crucial and important step to increase visibility and attracting potential customers. When you follow the steps above, your business can enhance your website’s visibility and ultimately drive more traffic and conversions.

Following this steps might seem overwhelming, especially when you are busy running your own business. But hey! I’m here to help! If you want to improve your Website’s SEO efforts contact me today! Let’s set up an SEO Plan for your website and start a seamless new effort to bring your website’s SEO efforts up to your full potential. Remember that when starting your SEO, it can take up to 6 months to start appearing on the first pages of Google. But as long as you keep up with the new updates Google engines release, your website will keep their numbers!

Maria R. ~ Brand Identity, Website Design,  Graphic Design

"I was blown away by ATamez Design's strategic approach to brand identity and website design. Ana and her team crafted a unique brand that truly resonates with our target audience, driving both recognition and sales.
Along with Brand Identity, as we launch we sign a month-contract for Graphic Design that with the unlimited designs and revisions, their excellent communication through Notion, made the process seamless and stress-free.
I highly recommend ATamez Design for anyone looking to elevate their brand."

"I was blown away by ATamez Design's strategic approach to brand identity and website design. 
Along with Brand Identity, as we launch we sign a month-contract for Graphic Design that with the unlimited designs and revisions, their excellent communication, made the process seamless and stress-free.
I highly recommend ATamez Design for anyone looking to elevate their brand."

"I was blown away by ATamez Design"

Ellen S.  ~ Graphic Design

"Working with ATamez Design was an absolute pleasure! She made the whole process extremely easy and enjoyable. She managed to capture a design vision for my candle business that I never even knew I needed. The overall design template she created is versatile and perfect for my email, social media, and logo needs.
As a small business startup, I didn't realize how crucial these elements are for branding until she brought it all together so beautifully. I couldn't be happier with the results and highly recommend her services to anyone in need of top-notch design work!"

"Working with ATamez Design was an absolute pleasure! She managed to capture a design vision for my candle business that I never even knew I needed. 
As a small business startup, I didn't realize how crucial these elements are for branding until she brought it all together so beautifully. I couldn't be happier with the results and highly recommend her services to anyone in need of top-notch design work!"

"As a small business startup, I didn't realize how crucial are for branding until she brought it all together so beautifully."

Balwinder M. ~ Logo Design and Web Design

"I had a fantastic experience working with your team on our web design project. The process was incredibly well-structured and organized, with clear milestones and timelines that kept us on track, making the entire experience efficient and hassle-free.
Your outstanding communication and responsiveness were a key highlight, contributing to a smooth collaboration.
The results of the project exceeded my expectations, delivering a visually appealing and highly functional website that truly represented our vision.
Additionally, the positive and professional interactions, coupled with their approachability and collaborative spirit, made the project enjoyable, and I felt that our ideas and feedback were genuinely valued throughout the process."

"I had a fantastic experience working with your team on our web design project. The results exceeded expectations, delivering a visually appealing and highly functional website that truly represented our vision.. positive & professional interactions with your team, approachability & collaborative spirit, made the project enjoyable, & I felt our ideas & feedback were genuinely valued throughout the process."

"The results of the project exceeded my expectations"

Sarah T.  ~ Graphic Design month-to-month

"Better month we couldn't have! Once we got started it was easy to follow up every project we requested, with all the changes we required.
It tooks us a couple of days to understand the platform to submit the projects, but once we got it, it was easy, we left messages which got answered quick and on time; the team only works on office hours but that never seemed to be an issue! 
We loved working with ATamez Design, we will be signing for another month for Graphic Design work soon!
Thanks Ana!"

"Better month we couldn't have! Once we got started it was easy to follow up every project we requested, with all the changes we required.
We loved working with ATamez Design, we will be signing for another month for Graphic Design work soon!
Thanks Ana!"

"We loved working with ATamez Design"

Lisa P. ~ Website Design, Graphic Design

"Ana was a joy to work with on my new website and graphic design.
From our first communication to finalizing last-minute changes, the process was timely and professional.
Ana is prompt, clear, and thoughtful, equipped with deep knowledge of user-friendly, eye-catching design. She helped me clarify my vision and target market, resulting in a beautiful and functional website.
I highly recommend Ana for her professionalism, guidance, and the exceptional results she delivers."

"From our first communication to finalizing last-minute changes, the process was timely and professional.
Ana is prompt, clear, and thoughtful, equipped with deep knowledge of user-friendly, eye-catching design. She helped me clarify my vision and target market, resulting in a beautiful and functional website.
I highly recommend Ana for her professionalism, guidance, and the exceptional results she delivers."

"I highly recommend Ana for her professionalism, guidance, and the exceptional results she delivers"

"I highly recommend Ana for her professionalism and the exceptional results she delivers"

Julie M. ~ Brand Identity, Website Design

"Ease working with ATamez Design, after we launch our new brand we noticed an increase in subscriptions and sales.
We are amaze with the different before and after our brand identity.
Perfect timeline, and we were able to add other deliverables for our business.
Hard work with amazing results, thank you, Ana."

"Hard work with amazing results"

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