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Creating a Great Business Logo: A Simple Guide

Are you a business owner looking to create a memorable logo for your company? You’re in the right place! In this blog post, we’ll break down the essential steps for designing a great business logo without all the confusing jargon.

Why the Right Logo Matters

Before we dive into the process, let’s understand why having a good logo is so important. Your logo is often the first thing people notice about your business, and it can leave a lasting impression. A well-designed logo can help you stand out and build brand recognition.

Keep It Simple

Remember, simple is often better. A clean and straightforward logo is easier to remember and recognize. Think about some of the most famous logos out there—like Apple or Nike. They’re all simple and easy to identify, especially if you are starting!

Choose the Right Colors

Colours play a big role in logo design. For example, here in Calgary, you might want to consider using colours that reflect the city’s unique vibe. Earthy tones, like greens and browns, can represent the natural beauty of the area.

Keep your colour choices consistent with your business identity.

Fonts Matter

Picking the right font is crucial. Think about what kind of impression you want to make. If you’re a legal firm, a formal and traditional font might be best. For a modern café, a trendy and unique font could be a better fit.

Test It Out

Before you finalize your logo, test it out on different backgrounds and in various sizes. It should look great on your website, business cards, and signage. Make sure it’s versatile enough to be used in different settings.

Get Professional Help

If you’re not confident in your design skills, or your business outgrows the logo you created years ago, it’s okay to ask for help from a professional logo designer, like me. We can bring your vision to life and make sure your logo looks polished and memorable within your Brand Identity standards.


Creating a business logo doesn’t have to be complicated, but it has to be Strategic. Keep it simple, reflect your business, choose the right colours and fonts, and test it thoroughly. And don’t hesitate to seek professional assistance if needed. Your logo is your visual identity, and with the right design, you can make a lasting impression in the Calgary business scene. Good luck!

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