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Your Logo Speaks to Your Client Before You Do Your logo is often the first impression your brand makes. But when it’s blurry, overcomplicated, or mismatched with your website, social media posts, flyers, etc., it creates confusion instead of recognition. Many small businesses start with a DIY logo, something quick, affordable, and “good enough.” But […]

Outdated Logos & DIY Designs: Why a Refresh Can Reignite Your Brand

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Your Website Could Be Costing You Clients, How? You might not notice it at first, but when your website takes forever to load, or worse, triggers antivirus warnings, potential clients notice. A slow or poorly optimized website doesn’t just test patience; it creates doubt. Even the best services can lose credibility if the website looks […]

It shows a DIY website designed with a strong color palette, think on Halloween colors, dark orange and black, and its comparison a website with a more accessible for everyone. Increased the information shared about Colin a candidate for Mayor in Okotoks 2025

When Your Website Slows You Down: Why a Redesign Can Save More Than Just Load Time

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As a Calgarian business owner we search for logo design, we often look for a quick mark, a nice visual, a low budget option to stick on our website or signage. But the reality of a logo designed without strategy it’s that it won’t set your business apart from your competition. Calgary is a competitive […]

Branding vs. Website design priorities for new businesses in Calgary

Logo Design in Calgary: Why Local Businesses Like Yours Needs More Than Just a Pretty Logo

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By now, you should know that a brand is not just about designs and the visuals you use to promote yourself. But, we still overlook the key step as a business owner: Your Brand Identity is complete only when your Visuals, Messaging and Customer Experience are aligned! Your current logo and current color palette gives […]

Aligning Visual Strategy, Messaging & Customer Experience equals Brand Identity

Craft a Complete Brand Identity: Where Strategy Meets Design Meets Customer Experience

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As Business Owners, we ALWAYS need to hear again that: Consistency is what turns Recognition into Trust! Your Business can have the most beautiful Logo, Color palette, Website Design in the World, BUT if your brand is different on every platform you use, your audience will notice and back away from you! Consistent Design Elements […]

Consistency in Brand Identity Design For Success

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Ok, so we know that a Logo it’s Part of a Brand. But then, what’s the difference between brand identity and corporate identity? And why should I care!? These two terms get interchange often, but when we apply them into a business they get to play different roles, related but different. Basically, knowing the difference […]

Brand Identity vs. Corporate Identity: The Difference

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If you look around you, all the brands you buy, you buy them because of the brand, not just the logo. The logo is part of the brand, but it is not all! Today we heard terms like “color palette”, “typography”, and “brand voice”, things that we need to define to have in our brand; […]

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Defining Brand Identity: What Elements Includes

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Why Brand Identity Design Is More Than Just a Logo for a business We all heard it before: “Your brand is more than just a logo”, I actually say it a lot! We heard it so much, that it’s getting annoying, but it is true! and with start-ups popping up everyday, it matters more than […]

The Why Behind Brand Identity Design

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If you are struggling to explain what your business does, or struggling to attract the right clients, or even struggling with your brand feel premium; that means that your brand is not well defined, you need brand clarity. Unfortunately, no matter what, your marketing won’t work until your brand is defined strategically. At ATamez Design, […]

Cover for Brand Identity Clarity workbook

Does your Business needs Brand Clarity?

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As entrepreneurs, we are desperate to have a logo and a website and have everyone looking at our business, and it’s extremely tempting to think that that bring you success. To define what your business needs to invest to right away, as a designer I will ask you first, are you selling a product or […]

Branding vs. Website design priorities for new businesses in Calgary

Brand or Website First? The Answer Depends on What You Sell

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From Confusing to Clear: The Power of Strategic Website Design

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Brand or Website First?

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When Your Website Slows You Down: Why a Redesign Can Save More Than Just Load Time

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